Ethical Marketing

To sell a product well, it is very important to use powerful selling words to really convey each and every little benefit that your product has to convince the buyer, the customer.

There are some marketers who mislead customers into thinking that their products offer benefits that do not really exist in reality.

It leads to the customer dissatisfaction and even they lose faith on other new products.

Ethical marketing brings the faith in the minds of the customer. They trust in your product. Customers won’t think about the alternative product.

Hence an organization should follow the ethical values to market their product. Ethical market leads the company to achieve their desired goals and build up the customer base for your organization. 

Services of Innovative ads

We provide Services mainly to promote the print media. As media is running through the ads we serve our best by providing an various types of ads through our Innovative Ads - Bringing world together. 

We provide services to our beloved clients by creating Ads to their desire and willingness for free of cost.

We render free service to our client by placing ads in a reputed magazines and newspapers which they are willing to provide ads.

We also make ads like Text ads, Banner ads, Pamphlets, Brochures, Posters, Flex, etc... at a reasonable price.

The company is also trying to place ads in bus shelters, airport trolleys, malls, auto rickshaws, etc...  

Media Buying

Media  Buying  is  the  art  of  ensuring  our  clients' adverts  appear  where  they  want  them  to  and  that they  pay  the  best  possible  price.

Media buying, a sub function of advertising management, is the procurement of media real estate at an optimal placement and price. The main task of media buying lies within the negotiation of price and placement to ensure the best possible value can be secured for an advertisement. The type of people who negotiate the price of these advertisements are labeled "Media Buyers" in the workplace. Increasingly, the job of a Media Buyer online is being done in real-time with advanced algorithms. 

The media services department's employees are the people who have contacts with the suppliers of various creative media. For example, they will be able to advise upon and negotiate with printers if an agency is producing flyers for a client. However, when dealing with the major media (broadcast media, outdoor, and the press), this work is usually outsourced to a media agency which can advise on media planning and is normally large enough to negotiate prices down further than a single agency or client can. They can often be restrained by the client's budget, in which, the media strategy will inform the creative team what media platform they'll be developing the ad for. Modern agencies might also have a media planning department integrated, which does all the spot's planning and placements.

Innovative Ads : Business Overview

Innovative ads is a service business dedicated for creating, planning and handling advertising and other forms of promotion for our clients, such as promotional ideas, print ads, text ads, brochures, pamphlets, etc.. We are independent from the client and provides an outside point of view to the effort of selling the client's products or services. We also handle overall marketing and branding strategies and sales promotions for our beloved clients. 

Like many other industries in our economy, the field of advertising is experiencing a major downsize. We love turning a clever phrase and marrying it with smart graphics, the thrill of the chase for the elusive client, all combined with savvy marketing, is the business of Innovative Ads. We have many marketing executives for the purpose of bringing ads and placing in the reputed Kannada magazines and newspapers. We have high qualified graphic designers. We perform well to satisfy our beloved clients. We not only create those winning ads but place them in the proper media spots and negotiate good rates. We also have a media planning department integrated, which does all the spot's planning and placements. Innovative Ads bring an high level of expertise to your marketing campaigns that your business likely doesn't have. We devote all of our time to create campaigns. 

Role of Innovative ads

The primary role of innovative ads is the creation of an advertising and marketing plan specific to your business, product and brand. We work with your business objectives, keep within ad budgets and develop advertising and marketing campaigns to satisfy business needs. We pull all this together to provide a creative and compelling campaign intended to engage the attention of potential customers and get them to buy your product or service.

Media purchasing, such as ads placed in magazines, newspapers, is another role of a our Innovative ads. We have intimate knowledge of pricing, effective scheduling and results-oriented media platforms that would involve considerable time, research and effort for the business owner who chooses to act alone in these areas.

Innovative Ads

"Innovative Ads" Bringing world together is an ad company established to create motivational ads for our beloved clients in order to increase their sales and revenue.

The main aim of the company is to promote the media. As media is running through the ads we serve our best by providing an innovative ad.

We render free service to our client by creating impressive ads and placing it in an reputed magazines and newspapers. We even make ads like Text ads, Banner ads, Pamphlets, Brochures, Posters, Flex, etc... 

Consumer Behavior

Consumer Behavior is the main factor which influences the product of an organization in terms of measuring the sales volume. Consumer behavior involves both individual processes and group processes that is psychological and social processes. It is reflected from awareness right through post-purchase evaluation indicating satisfaction or non-satisfaction, from purchases. Consumer behavior is basically social in nature. Hence, social environment plays an important role in shaping consumer behavior. It also includes communication, purchasing and consumption behavior.

Consumer behavior includes the acts of individuals directly involved in obtaining and using economic goods and services including sequence of decision processes that precede and determine these acts. Understanding of consumer behavior is essential in marketing planning and programmes.

Consumer behavior analysis is useful in estimating the potential size of a market, in market segmentation, in locating preferred trends in product development, in finding out attributes of alternative communication methods and in formulating the most favored marketing mix to secure favorable consumers response in purchase and repurchase of products. The final analysis consumer behavior is one of the most important keys to successful marketing of a product. 

Advertising

Advertising can be defined as mass, paid communication (presentation and promotion) of goods, services or ideas by an identified sponsor. It is paid communication because the advertiser had to pay for the space or time in which his advertisement appears. Advertising appears in the recognized media, such as newspapers, magazine, radio, television, cinema film, outdoor hoardings and posters, direct mail and transit.

Advertising is a major promotion tool. It has the following basic plus points or strengths as a promotion tool: It offers planned and controlled message. It can contact and influence numerous people simultaneously, quickly, and at a low cost per prospect. It has the ability to deliver messages to audiences with particular demographic and socio-economic features.

Purpose of Advertising

1. Promotion of New product
2. Support to personal selling
3. Brand Patronage
4. Immediate Buying Action
5. Pre-sold Goods

Advertising is a powerful promotion tool to establish and retain brand loyalty and even store patronage provided the product itself does not suffer from quality deficiencies, errors in design or other handicaps and the retailers do not have deterioration in their customer services.

How to create a successful advertising copy

1. Define the goal of your message
2. Know your audience and what they want
3. Appeal to their self interest
4. Make an emotional appeal, not a logical one
5. Don’t give them any choices
6. Make your best offer

Mobile Marketing

Today the popularity of mobile phones has spread through all walks of life. Millions of text messages are sent every day using mobile phones. Mobile Marketing is an innovative approach to increase returns at low cost to the organization and can also help enhance and differentiate its brand. It is highly personalized, interactive and has an immediate impact. It is ideal for any business to generate leads and to reach prospective customers. Organizations can fully harness the power of SMS communications to tap potential customers.

SMS refers to “Short Message Service” and involves the delivery of text messages to mobile handsets. SMS is a general name for the technology that enables users to send and receive text message via mobile phones.

Currently, SMS has an extremely high consumer usage, but a low business adoption. But this relatively low business usage is changing rapidly, with more and more organizations realizing the benefits of SMS, and using it as a new media within their traditional marketing communications strategies. The reason for this increase in business is due to the fact that SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty and reinforce branding efforts. Therefore, SMS marketing (Mobile Marketing) is named for its wider reach, low cost and high retention.

SMS is extremely personal in nature. Therefore, marketers should ensure that they treat the medium with the appropriate level of respect.