Top entrepreneurs buy and read business and marketing books, magazines, reports, journals, newsletters, websites and
industry publications, knowing that these resources will improve their
understanding of business and marketing functions and skills. They join
business associations and clubs, and they network with other skilled business
people to learn their secrets of success and help define their own goals and objectives.
Top entrepreneurs attend business and marketing seminars, workshops and
training courses, even if they have already mastered the subject matter of the
event. They do this because they know that education is an ongoing process.
There are usually ways to do things better, in less time, with less effort. In
short, top entrepreneurs never stop investing in the most powerful, effective
and best business and marketing tool at their immediate disposal-themselves.
The best investment you can ever make is an investment in yourself. Invest in yourself first. Be willing to work for everything.
