Creating a Sellable Product

Many marketers have created or acquired products that they thought would sell well and, in their enthusiasm, set up everything from sales letters to websites to getting traffic. However, a lot of these marketers have forgotten the single most important factor that will affect their product sales – the "sell ability" of the product.

When you begin creating products or buying rights to a certain product to sell, the most important factor you must take into account is the demand of the product. Do people want your product? It is simply stupid to waste a month's time preparing a product, setting up the website and required sales techniques only to find that people do not even flick an eyebrow at your product!

Your final goal is to deliver the product to your customer and collect his or her money. In order to do this, you must make sure your customer wants to buy your product in the first place. How do you find out if they want your product? Simple. Just ask! Ask in forums related to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you have the power to reach just about anyone in the world who has an Internet connection.

Let's say you have this brilliant idea on creating a step-by-step instruction on how to cook Indian food. First, you must find out if anyone is interested (or even heard of) Indian food. To do this, go to a food-related forum and ask tactfully if anyone would be interested in learning Indian cuisine. Do not ask blatantly whether anyone would like to buy an eBook with instructions on how to cook Indian food or you might be in danger of being accused of spamming. On the other hand, you can give out a few samples of your Indian recipes to test the waters – see how the forum members react to them. If they show enthusiasm for learning more, then you definitely have a market in this. If they show no interest, then it is time to look for a new idea to market. You save time in the long run because you don't have to find out the low demand for your product the hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive eBook on cooking Indian food because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!

Invest in Yourself

"Investing in yourself is the best thing you can do. Anything that improves your own talents; nobody can tax it or take it away from you. They can run up huge deficits and the dollar can become worth far less. You can have all kinds of things happen. But if you've got talent yourself and you've maximized your talent, you've got a tremendous asset that can return ten-fold" - Warren Buffett

Top entrepreneurs buy and read business and marketing books, magazines, reports, journals, newsletters, websites and industry publications, knowing that these resources will improve their understanding of business and marketing functions and skills. They join business associations and clubs, and they network with other skilled business people to learn their secrets of success and help define their own goals and objectives. 

Top entrepreneurs attend business and marketing seminars, workshops and training courses, even if they have already mastered the subject matter of the event. They do this because they know that education is an ongoing process. There are usually ways to do things better, in less time, with less effort. In short, top entrepreneurs never stop investing in the most powerful, effective and best business and marketing tool at their immediate disposal-themselves.

The best investment you can ever make is an investment in yourself. Invest in yourself first. Be willing to work for everything.

Supply and Demand for the Product

Supply and Demand: 

If no one wants what you are offering, you will not succeed in sales. You therefore, need to know if there is a market for your product(s) or services. Years ago, much of the mail order business was directed at getting products into the hands of people living in rural areas where such goods were not as readily available. By meeting the demand for such items, mail order flourished in this manner. Today, however, there are few rural areas in which you won't find at least a strip mall selling most of the popular conveniences. The demand for your product or services, therefore, comes from a wider scope of the population, and you need to seek out whether there is such a market and where it can be found. This means finding not only fishermen who will like your new fishing products, but also fishermen who are not already receiving catalogs from three other such mail order businesses that have beaten you to the punch. Demand means areas or markets that are underserved. A glut of companies selling the same type of items will reduce or eliminate the demand.

Product Creation

Many organizations have created or acquired that they assumed that would sell well and in their enthusiasm, set up everything. However, a lot of these marketers have forgotten the important factor that will affect their product is sell ability of the product.

When an organization start thinking about creating product or buying rights to a certain product to sell, the most important factor you must take into consideration is the demand of the product. Think whether people want your product or not. Customer satisfaction is very important while marketing the product. When there is demand for the product then your business will have continuous cash flow and can run the successful business.

Your ultimate aim is to achieve the customer satisfaction by occupying the seller’s need to convert his product into cash. In order to do this and earn revenue for your business you must make sure your customer wants to buy your product. 

Benefits of Marketing

An organization adopting the market oriented business approach can enjoy the following benefits:

1.   Marketing risk can be released only by knowing and understanding the market.

      2.   Marketing enables the firm to move more quickly to capitalize on market opportunities.

   3.  Long-term success is assured to an enterprise on market opportunities.

4.   Interests of the enterprise and society can be harmonized as profit through service emphasized.

5.   Supply is adjusted to the changing demand.

6.   It assures integrated view of business operations.

7.   It indicates interdependence of different departments of business organization.

8.   Greater attention is given to the product planning and development.

9.   Customers needs, wants and desires receive top consideration in all business activities.

10.   Long run can be assured to the organization through proper marketing of the product or services.

Ethical Marketing

     To sell a product well, it is very important to use powerful selling words to really convey each and every little benefit that your product has to convince the buyer, the customer.

     

     There are some marketers who mislead customers into thinking that their products offer benefits that do not really exist in reality.

      It leads to the customer dissatisfaction and even they lose faith on other new products.

      Ethical marketing brings the faith in the minds of the customer. They trust in your product. Customers won’t think about the alternative product.

    Hence an organization should follow the ethical values to market their product. Ethical market leads the company to achieve their desired goals and build up the customer base for your organization. 

Career Planning

Career Planning plays a vital role in developing and implementing your plans based on your skills and self awareness. There are few advantages of career planning listed below:

Favors of Career Planning

1. Career Planning enable you to acquire required education that will help you to attain promotions.

2. Career Planning help you to guide the areas where you can invest time and attention.

3. Career Planning helps you to grab opportunities residing in the environment unless they are grabbed by someone else.

4. Career Planning offers you the direction in the light of which you have to stay focused with your dedicated efforts.

5. Career Planning helps you to grow in which you are interested.

6. Career Planning you to implement your plans based on your skills and self awareness.

what candidate should bring to an inerview

The candidate appearing to an interview should bring the following essentials with them

1. Portfolio with a copy of resume and a list of references on a quality paper.

2. Notepad and pen

3. Essential documents like certificates, marks cards etc... contained in a transparent file.

4. Samples of work already done, if in case it is relevant and necessary.

These are few essentials which a candidate must carry while appearing for an interview.

Note:

1. A candidate appearing for an interview should not carry cell phone with them or it should be switched off or in silent mode while facing the interview.

2. They should not carry I pod, cigarettes or candy, gum etc..

3. They should be in formal wear and must be clean.

Make Money from your Home

The global phenomenon called “internet” has pushed the boundaries of how people communicate, share stuff and most importantly; how they work. You can now work from the comfort of your home and make a living for yourself with maximum flexibility of choice and time.

Working From Your Home

Working from the comforts of home is a new facet of this globalized world.  The idea of working from home in your pajamas at hours that suit you sure seems appealing. There is an exciting world out there which can be reached from a single click. But in reality there are many online home based jobs available.

Working online from home is in many ways similar to working in the real world. You have to put in effort and you get paid for your skills and output. It’s not a get rich quick scheme. But the beauty of working from home is that you have the flexibility and freedom to choose your working hours, your projects and your price as well as leave for that vacation when you fancy. Even if you are not a tech expert, you can earn a good living working online. All you need is right attitude and the willingness to put in time and effort.

First requirement for a successful online work is to find out what skills you have and how you can utilize them online. Here we have enlisted  few successful online work at home ideas that work and that cover a variety of skills sets. I am sure you will find something that matches your skill sets too.

1.      Book Keeping:

Are you the record keeper of your family? If so, why not take this skill to the next level. Book keepers are a need of every entrepreneur to keep their cash flow well in check. Excel or simple spreadsheets will do the task while you just keep the count of profits, spending and cash flow.

2.      Sell products:

You can sell your products right through the web by means of a website, a blog or simply by opening accounts on eBay. Market yourself through social media and if your products are worth it, you will get a flock of buyers from corners of the world! Sell you products and make it big!

3.      Virtual Assistant:

If multi-tasking and attention to detail is your thing, you are totally apt for virtual assistant jobs. Be it big companies or small businesses, there is a dire need of virtual assistants who can provide administrative and support skills to the endless to-do-list of the contractor. The tasks performed by these virtual assistants commonly include customer service, internet research, data entry, social media maintenance and this list is endless. You only need a working internet connection and viola! You are off to become a star virtual assistant.

4.      Graphic Designer:

Graphic designers are needed for all types of websites, advertisements and blogs. If you know Illustrator and Photoshop well enough and your aesthetic sense is unmatched, you should gear up for some serious graphic designing. It only requires designing skills, a PC, your design software and an internet connection to become a successful highly paid graphic designer.

5. SEO Consultancy:

Search Engine Optimization (SEO) is becoming a necessity in the competitive internet world and with the growing number of websites and changing Google algorithms, SEO consultancy is in huge demand. You can take SEO training and set up your own SEO consultancy firm. If you produce effective results, you can be in huge demand not only in India but globally too.

6. Online Business:

You can also start an online business by simply setting up a page on websites like EBay or Etsy. If your products are good enough, they will sell themselves for sure. In addition, you can also promote other people’s businesses through affiliate marketing and earn every time your affiliate product gets a buyer through your link.

7. Blogging:

You can start your own blog in a niche of your interest and steadily start earning on it, if you provide valued information and bring traffic to your blog. Blogging is time-consuming work but it is a great long-term business with minimum investment.

8.      Copywriting:

If you have the talent to play with words, you can get a host of online writing jobs. The world of words needs your skills in advertisement writing, website copy writing, brochures, blog posts, press releases, SEO articles, newspaper articles, eBooks and a lot more. The beauty of this task is that it doesn’t require any technical skills other than your command over the language you are writing and a good writing style. A computer and internet connection are all you need for earning money from any corner of the world!

Steps in company formation

Promoting a company

Forming a company involves few steps which has to be fulfilled by the promoter of the company. The promoter is a person or persons one who take all the responsibility to bring the company into existence. Promotion involves discovery of specific business opportunity and subsequent organisation of the factors of production.

In the formation of a public limited company having share capital, mainly four stages are involved. They are:

1. Promotion

2. Incorporation

3. Capital Subscription

4. Commencement of business or trading certificate

In case of formation of a private company, only the first two stages are involved, because, a private company can commence its business after securing the certificate of incorporation from the Registrar of Companies.

Steps involved in Company Formation are :

1. Discovery of an idea

2. Detailed investigation

3. Assembling

4. Financing the proposition

Incorporation of the company

After taking all the preliminary steps for registration, an application along with the necessary documents, stamp duty, registration and filing fees, has to be made to the Registrar for the issue of the certificate of incorporation.

Ways To Start A Online Business

To guarantee your success when you're starting a small business in online there is a proven sequence of steps that you can follow. I've seen thousands of people start and grow successful businesses by doing the following :

1.Find a need and fill it.

2.Write copy that sells.

3.Design and build an easy-to-use website.

4.Use search engines to drive traffic to your site.

5. Establish an expert reputation for yourself.

6. Follow up with your customers and subscribers with e-mail.

7. Increase your income through back-end sales and up selling.

These are the few steps for my knowledge you can start a business online.

Low Investment Ideas For Business

Do you agree with the popular belief that you need a lot of money to start your own  business? You will be surprised to know that you can actually start a business with low investment in India and make it a profitable. You can also have a long run in which you have established a firm.

If you are a resident of India and want to put your business skills into some good use, you have landed to the right place because India is the best place for trading activities. Here are some low investment ideas for businesses that you can start in India. Just some direction, a negligible investment of money and time and you too can be a business owner! Indian economy is growing fast and so can your business.

1. S E O Consultancy:

Search Engine Optimization (S E O) is becoming a necessity in the competitive internet world and with the growing number of websites and changing Google algorithms, S E O consultancy is in huge demand. You can take S E O training and set up your own S E O consultancy firm. If you produce effective results, you can be in huge demand not only in India but globally too. S E O Consultancy is having a huge demand now a days you can try it with the low investment.

2. Online Business:

You can also start an online business by simply setting up a page on websites like E Bay. If your products are good enough, they will sell themselves for sure. In addition, you can also promote other people’s businesses through affiliate marketing and earn every time your affiliate product gets a buyer through your link. It will help you a lot to grow your business.

3. Blogging:

It is one of the best way of low investment business. It is also a great long term business. You can start your own blog in a niche of your interest and steadily start earning on it, if you provide valued information and bring traffic to your blog. Blogging is time-consuming work but it is a great long-term business with minimum investment. You can start a mail-order business too with your blog. You can also be a publisher for publishing ads in your blog, can also earn through it. 

4. Jewelry Making:

Jewelry Making is also growing rapidly now a days as Indians adore jewelry because they love to dress up and look nice. If you love jewelry, you can take some training and start designing your own. If your designs are good enough, you will be earning a lot more than what you are today.

5. Food/Catering Services:

Food is a basic need and can earn you wholesome extra money if you serve mouth-watering treats, even if you start small. Open a catering business or food trailer if you can and put your chef skills to good use. If you have baking skills, you can even start a cake business from home. You can be trained by the Institutions which Indian government is providing.

6. Real Estate Consultation:

Real estate is one of the business which is growing faster now a days which stays as the topmost profitable business in the blooming Indian economy. Although real estate business requires lots of capital investment, you shouldn't worry about that because we are suggesting you to start real estate consultation services. Your business will guide the potential property buyers and will earn you 2-3% of the money your client will pay for a property.

7. Recruitment Firm:

Now a recruitment firms are making a lots of money. Due to financial constraints, many companies prefer hiring employees on contractual basis instead of permanent ones. Providing such companies contractual employees can be your business. It is quite simple. Rent a small office, make contacts with several companies and learn what type of skills they are looking for, send a candidate to a company and take commission from the firm for a certain period of time.

8. Event Management:

Event management is also a blooming business. If you think you can manage things at the spur of moment and have networking skills, than this business can be your thing. You just need to take care of managing an event as money matters will be in the hands of the event hosts.

9. Wedding Planning:

Indian weddings are highly valued. People value their culture and tradition. People want their wedding to be the most memorable and impressive. So if you are good at planning a wedding, it can be an extremely rewarding business in India. 

10. Designer Festival Gifts:

These days exchanging custom made designer gifts on festivals is trending at top speed. Chocolates, designer diyas and gift boxes for Diwali, valentine and Christmas are quite popular. You can start the business right from the comfort of your home and use some creativity to attract more potential buyers and can earn lots of money.

These are the few low investment ideas for the business in India as per our knowledge. Do you have some new business ideas that need low investment? Then Please feel free to share in the comments. 

Website to enhance your business

   

     To enhance your business you need a Website. You can use websites to boost advertising and upgrade your services. Websites surely enhance your business. Websites can provide your business boundless opportunities to grow. In any case, some businesses may not see a need to spend money on creating a website. You may be in a touch financial spot, or you may not want to take a financial risk. If you are thinking of creating a website, and if you don't want to spend the money, you should research services for free websites. Free websites are also great options for users who want to make a family web page.It would really help you a lot for growing your business and you can reach the target sales easily with your website. It even gives the publicity about your product or service which you are rendering to the public.

     You do not need to be a programmer or tech savvy professional to create a website. All you need is basic internet knowledge. For free websites, web hosts will take care of all things technical, and you could have a website up in minutes. You can even add features like guest books, visitor counters, blogs, photo galleries, and surveys. Free websites can boost your business to grow more in order to achieve your organisational goals and objectives of the firm. Try it, definitely you will be success in achieving your dreams. 

E-mail Marketing

E-mail marketing helps the business to expand their customer base. E-mail marketing is one of the simplest way to distribute information with little cost and less effort. Now a days E-mail marketing has become less effective due to spam filters. Even if a company sends a legitimate E-mail message, a spam filter might catch and delete it.

Businesses can use E-mail marketing to attract new customers. E-mail marketing introduces new products to existing customers as well. Businesses will also use E-mail to promote their products or services when they want to clear the inventory quickly. When used with the correct strategies, E-mail marketing is efficient and effective. You can use E-mail marketing to advertise your products.

Customers may not be interested to read the information which you have been provided in the mail. They might be dissatisfied if their is any mistakes in the mail. It might be a disadvantage for E-mail marketing. Chances are more to reject your mail in E-mail marketing. It is advantageous for small business as it cost less with minimum effort.

How to increase sales

It does not matter what business you are in, the only key to the success for business is sales. As a small business owner and entrepreneur you may not have huge funds for marketing activities. So selling is an essential skill for all small business owners. Here are a few ways that will broaden your sales horizons and increase your sales:

1. Identifying the potential customer

It’s important to maximize your time and focus it on potential customers rather than who wasting the time. For this you will have to recognize who is the Decision Maker, the person who is having an ability to take right decisions in right time will have a final say in purchasing your product/service. Once you have determined the Decision Maker, check if they have a problem that you can solve or make them aware of a problem that you can solve. The key is to identify or create a need and then show them the way to fulfill it. You may have an efficient product in your hand but you won’t make a single sale if you approach people who don’t need it. So you have to recognize the need for the product and identify the potential customer for your product or service.

2. Define your Unique Selling Proposition

You must be able to answer why should any one buy from you and not from your competitor? This is the question that is always playing on your prospects’ mind and you should have a clear and satisfactory answer. Make sure your product/service provides a set of benefits that makes your company stand out. Create a USP (Unique Selling Proposition)

3. Understand your prospects better

People like it when you listen to them and show an understanding of their business. Many sales people make the mistake of talking too much about their product and not actually listening the customer. So research about your prospects, get to know their business better, ask better questions and listen carefully as they answer your open-ended question. This will help you uncover the problem and pitch your product/service better. Be a good listener and ask the open ended Questions.

4. Earn Trust From Your Customers

Factors like price, features, benefits etc. are important buying factors, people not only buy for practical reason but for emotional reasons too. So make sure that you gain the trust of your prospects by being sincere, honest and by keeping your word. Don’t make promises that you can’t keep and show empathy. Impressions and rapport go a long way in getting loyal customers.

5. Make the Perfect Presentation

At the end of the day, what matters most is your sales presentation. Don’t take it for granted. Leverage all the things you gathered from the previous 4 points to develop an effective, winning presentation.

Follow these steps to increase your sales.