Role of Innovative ads

The primary role of innovative ads is the creation of an advertising and marketing plan specific to your business, product and brand. We work with your business objectives, keep within ad budgets and develop advertising and marketing campaigns to satisfy business needs. We pull all this together to provide a creative and compelling campaign intended to engage the attention of potential customers and get them to buy your product or service.

Media purchasing, such as ads placed in magazines, newspapers, is another role of a our Innovative ads. We have intimate knowledge of pricing, effective scheduling and results-oriented media platforms that would involve considerable time, research and effort for the business owner who chooses to act alone in these areas.

Innovative Ads

"Innovative Ads" Bringing world together is an ad company established to create motivational ads for our beloved clients in order to increase their sales and revenue.

The main aim of the company is to promote the media. As media is running through the ads we serve our best by providing an innovative ad.

We render free service to our client by creating impressive ads and placing it in an reputed magazines and newspapers. We even make ads like Text ads, Banner ads, Pamphlets, Brochures, Posters, Flex, etc... 

Consumer Behavior

Consumer Behavior is the main factor which influences the product of an organization in terms of measuring the sales volume. Consumer behavior involves both individual processes and group processes that is psychological and social processes. It is reflected from awareness right through post-purchase evaluation indicating satisfaction or non-satisfaction, from purchases. Consumer behavior is basically social in nature. Hence, social environment plays an important role in shaping consumer behavior. It also includes communication, purchasing and consumption behavior.

Consumer behavior includes the acts of individuals directly involved in obtaining and using economic goods and services including sequence of decision processes that precede and determine these acts. Understanding of consumer behavior is essential in marketing planning and programmes.

Consumer behavior analysis is useful in estimating the potential size of a market, in market segmentation, in locating preferred trends in product development, in finding out attributes of alternative communication methods and in formulating the most favored marketing mix to secure favorable consumers response in purchase and repurchase of products. The final analysis consumer behavior is one of the most important keys to successful marketing of a product. 

Advertising

Advertising can be defined as mass, paid communication (presentation and promotion) of goods, services or ideas by an identified sponsor. It is paid communication because the advertiser had to pay for the space or time in which his advertisement appears. Advertising appears in the recognized media, such as newspapers, magazine, radio, television, cinema film, outdoor hoardings and posters, direct mail and transit.

Advertising is a major promotion tool. It has the following basic plus points or strengths as a promotion tool: It offers planned and controlled message. It can contact and influence numerous people simultaneously, quickly, and at a low cost per prospect. It has the ability to deliver messages to audiences with particular demographic and socio-economic features.

Purpose of Advertising

1. Promotion of New product
2. Support to personal selling
3. Brand Patronage
4. Immediate Buying Action
5. Pre-sold Goods

Advertising is a powerful promotion tool to establish and retain brand loyalty and even store patronage provided the product itself does not suffer from quality deficiencies, errors in design or other handicaps and the retailers do not have deterioration in their customer services.

How to create a successful advertising copy

1. Define the goal of your message
2. Know your audience and what they want
3. Appeal to their self interest
4. Make an emotional appeal, not a logical one
5. Don’t give them any choices
6. Make your best offer

Mobile Marketing

Today the popularity of mobile phones has spread through all walks of life. Millions of text messages are sent every day using mobile phones. Mobile Marketing is an innovative approach to increase returns at low cost to the organization and can also help enhance and differentiate its brand. It is highly personalized, interactive and has an immediate impact. It is ideal for any business to generate leads and to reach prospective customers. Organizations can fully harness the power of SMS communications to tap potential customers.

SMS refers to “Short Message Service” and involves the delivery of text messages to mobile handsets. SMS is a general name for the technology that enables users to send and receive text message via mobile phones.

Currently, SMS has an extremely high consumer usage, but a low business adoption. But this relatively low business usage is changing rapidly, with more and more organizations realizing the benefits of SMS, and using it as a new media within their traditional marketing communications strategies. The reason for this increase in business is due to the fact that SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty and reinforce branding efforts. Therefore, SMS marketing (Mobile Marketing) is named for its wider reach, low cost and high retention.

SMS is extremely personal in nature. Therefore, marketers should ensure that they treat the medium with the appropriate level of respect.

Creating a Sellable Product

Many marketers have created or acquired products that they thought would sell well and, in their enthusiasm, set up everything from sales letters to websites to getting traffic. However, a lot of these marketers have forgotten the single most important factor that will affect their product sales – the "sell ability" of the product.

When you begin creating products or buying rights to a certain product to sell, the most important factor you must take into account is the demand of the product. Do people want your product? It is simply stupid to waste a month's time preparing a product, setting up the website and required sales techniques only to find that people do not even flick an eyebrow at your product!

Your final goal is to deliver the product to your customer and collect his or her money. In order to do this, you must make sure your customer wants to buy your product in the first place. How do you find out if they want your product? Simple. Just ask! Ask in forums related to your niche. Hold a survey or public poll. The Internet is a flat playing field, and you have the power to reach just about anyone in the world who has an Internet connection.

Let's say you have this brilliant idea on creating a step-by-step instruction on how to cook Indian food. First, you must find out if anyone is interested (or even heard of) Indian food. To do this, go to a food-related forum and ask tactfully if anyone would be interested in learning Indian cuisine. Do not ask blatantly whether anyone would like to buy an eBook with instructions on how to cook Indian food or you might be in danger of being accused of spamming. On the other hand, you can give out a few samples of your Indian recipes to test the waters – see how the forum members react to them. If they show enthusiasm for learning more, then you definitely have a market in this. If they show no interest, then it is time to look for a new idea to market. You save time in the long run because you don't have to find out the low demand for your product the hard way.

If your idea is welcomed by the forum members you surveyed, you can go ahead and compile your extensive eBook on cooking Indian food because there is interest in the information you possess. Where there is interest, you can easily build up desire for your product, and with desire (plus good marketing), your purchases will arrive naturally!