Mobile Marketing

Today the popularity of mobile phones has spread through all walks of life. Millions of text messages are sent every day using mobile phones. Mobile Marketing is an innovative approach to increase returns at low cost to the organization and can also help enhance and differentiate its brand. It is highly personalized, interactive and has an immediate impact. It is ideal for any business to generate leads and to reach prospective customers. Organizations can fully harness the power of SMS communications to tap potential customers.

SMS refers to “Short Message Service” and involves the delivery of text messages to mobile handsets. SMS is a general name for the technology that enables users to send and receive text message via mobile phones.

Currently, SMS has an extremely high consumer usage, but a low business adoption. But this relatively low business usage is changing rapidly, with more and more organizations realizing the benefits of SMS, and using it as a new media within their traditional marketing communications strategies. The reason for this increase in business is due to the fact that SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty and reinforce branding efforts. Therefore, SMS marketing (Mobile Marketing) is named for its wider reach, low cost and high retention.

SMS is extremely personal in nature. Therefore, marketers should ensure that they treat the medium with the appropriate level of respect.