How to increase sales

It does not matter what business you are in, the only key to the success for business is sales. As a small business owner and entrepreneur you may not have huge funds for marketing activities. So selling is an essential skill for all small business owners. Here are a few ways that will broaden your sales horizons and increase your sales:

1. Identifying the potential customer

It’s important to maximize your time and focus it on potential customers rather than who wasting the time. For this you will have to recognize who is the Decision Maker, the person who is having an ability to take right decisions in right time will have a final say in purchasing your product/service. Once you have determined the Decision Maker, check if they have a problem that you can solve or make them aware of a problem that you can solve. The key is to identify or create a need and then show them the way to fulfill it. You may have an efficient product in your hand but you won’t make a single sale if you approach people who don’t need it. So you have to recognize the need for the product and identify the potential customer for your product or service.

2. Define your Unique Selling Proposition

You must be able to answer why should any one buy from you and not from your competitor? This is the question that is always playing on your prospects’ mind and you should have a clear and satisfactory answer. Make sure your product/service provides a set of benefits that makes your company stand out. Create a USP (Unique Selling Proposition)

3. Understand your prospects better

People like it when you listen to them and show an understanding of their business. Many sales people make the mistake of talking too much about their product and not actually listening the customer. So research about your prospects, get to know their business better, ask better questions and listen carefully as they answer your open-ended question. This will help you uncover the problem and pitch your product/service better. Be a good listener and ask the open ended Questions.

4. Earn Trust From Your Customers

Factors like price, features, benefits etc. are important buying factors, people not only buy for practical reason but for emotional reasons too. So make sure that you gain the trust of your prospects by being sincere, honest and by keeping your word. Don’t make promises that you can’t keep and show empathy. Impressions and rapport go a long way in getting loyal customers.

5. Make the Perfect Presentation

At the end of the day, what matters most is your sales presentation. Don’t take it for granted. Leverage all the things you gathered from the previous 4 points to develop an effective, winning presentation.

Follow these steps to increase your sales.