Supply and Demand:
If no one wants what
you are offering, you will not succeed in sales. You therefore, need to know if
there is a market for your product(s) or services. Years ago, much of the mail
order business was directed at getting products into the hands of people living
in rural areas where such goods were not as readily available. By meeting the
demand for such items, mail order flourished in this manner. Today, however,
there are few rural areas in which you won't find at least a strip mall selling
most of the popular conveniences. The demand for your product or services,
therefore, comes from a wider scope of the population, and you need to seek out
whether there is such a market and where it can be found. This means finding
not only fishermen who will like your new fishing products, but also fishermen
who are not already receiving catalogs from three other such mail order
businesses that have beaten you to the punch. Demand means areas or markets
that are underserved. A glut of companies selling the same type of items will
reduce or eliminate the demand.
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