Benefits of Marketing

An organization adopting the market oriented business approach can enjoy the following benefits:

1.   Marketing risk can be released only by knowing and understanding the market.

      2.   Marketing enables the firm to move more quickly to capitalize on market opportunities.

   3.  Long-term success is assured to an enterprise on market opportunities.

4.   Interests of the enterprise and society can be harmonized as profit through service emphasized.

5.   Supply is adjusted to the changing demand.

6.   It assures integrated view of business operations.

7.   It indicates interdependence of different departments of business organization.

8.   Greater attention is given to the product planning and development.

9.   Customers needs, wants and desires receive top consideration in all business activities.

10.   Long run can be assured to the organization through proper marketing of the product or services.