Many marketers have
created or acquired products that they thought would sell well and, in their
enthusiasm, set up everything from sales letters to websites to getting
traffic. However, a lot of these marketers have forgotten the single most
important factor that will affect their product sales – the "sell
ability" of the product.
When you begin creating
products or buying rights to a certain product to sell, the most important
factor you must take into account is the demand of the product. Do people want
your product? It is simply stupid to waste a month's time preparing a product,
setting up the website and required sales techniques only to find that people
do not even flick an eyebrow at your product!
Your final goal is to
deliver the product to your customer and collect his or her money. In order to
do this, you must make sure your customer wants to buy your product in the
first place. How do you find out if they want your product? Simple. Just ask!
Ask in forums related to your niche. Hold a survey or public poll. The Internet
is a flat playing field, and you have the power to reach just about anyone in
the world who has an Internet connection.
Let's say you have this
brilliant idea on creating a step-by-step instruction on how to cook Indian
food. First, you must find out if anyone is interested (or even heard of)
Indian food. To do this, go to a food-related forum and ask tactfully if anyone
would be interested in learning Indian cuisine. Do not ask blatantly whether
anyone would like to buy an eBook with instructions on how to cook Indian food
or you might be in danger of being accused of spamming. On the other hand, you
can give out a few samples of your Indian recipes to test the waters – see how
the forum members react to them. If they show enthusiasm for learning more,
then you definitely have a market in this. If they show no interest, then it is
time to look for a new idea to market. You save time in the long run because
you don't have to find out the low demand for your product the hard way.
If your idea is
welcomed by the forum members you surveyed, you can go ahead and compile your
extensive eBook on cooking Indian food because there is interest in the
information you possess. Where there is interest, you can easily build up
desire for your product, and with desire (plus good marketing), your purchases
will arrive naturally!
